Expo
BBQ World Cup Expo.
The world's greatest celebration of fire, food, and culture. World-class pitmasters competing for $1,000,000. The Butcher Wars. A kids BBQ competition. Live concerts every night. The International Village. The Restaurant Village. The best cooks, pitmasters, and food operators on the planet — all under one roof. If you love food, fire, and the culture around it — there is nowhere else on earth you need to be.
Lot C, behind the High Roller Observation Wheel, next to Caesars Forum Convention Center. Hosted by Caesars Entertainment.Get directions →
The full experience
The world's largest gathering of BBQ brands, smoker manufacturers, sauce makers, and grilling innovators all in one place. Shop, sample, and discover the gear, ingredients, and products that the world's best pitmasters swear by. If it's BBQ, it's here.
The top BBQ restaurants from across the U.S. and around the world, all in one place and all serving their best. Legends Row brings the greatest BBQ dining names on earth together for a once-in-a-lifetime tasting experience. This is what the world's best BBQ actually tastes like.
Headline acts, celebrity cook-offs, nightly fireworks, and live music on the biggest BBQ stage on earth. The Concert Stage is where BBQ culture meets entertainment, creating unforgettable nights under the Las Vegas sky. This is the heartbeat of the BBQ World Cup experience.
Experience the primal art of live fire cooking up close with demos, tastings, and interactive sessions led by the world's top fire chefs. From open flame techniques to global grilling traditions, every visit is a masterclass you can taste. The most hands-on BBQ experience at the BBQ World Cup Expo.
Watch the world's greatest BBQ competitors battle live for $1 million at the BBQ World Cup Pitmaster Championship. The most competitive BBQ event on earth, brought to the biggest stage in Las Vegas. This is where legends are made and the best pitmaster in the world is crowned.
The world's most celebrated butchers go head-to-head in the most intense cutting competition ever staged. Massive crowds, laser lights, and world-class skill collide in a spectacle that's equal parts sport and art. One champion. One title. Forever.
Explore bold flavors and fire traditions from every corner of the globe, all under one roof. From Argentinian asado to Korean BBQ, South African braai to Texas brisket, World Fire is the most diverse BBQ experience ever assembled. One event. Every fire tradition on earth.
The world's best BBQ food trucks lined up and fired up, serving championship-level BBQ from legendary names and the next great ones you haven't heard yet. No reservations, no menus, just smoke, fire, and flavor. The most delicious walk you'll ever take.
The next generation of pitmasters gets their moment at the BBQ World Cup Kids Zone, with hands-on cooking activities, a kids BBQ competition, and interactive experiences built to inspire. Safe, fun, and packed with flavor, it's the perfect place for families to make memories at the world's biggest BBQ event.
The most exclusive hospitality experience at the BBQ World Cup, designed for those who demand premium access and premium company. Private tastings, curated menus, and front-row access to the championship action. If you have to ask, it's already sold out.
YOUR BRAND BELONGS AT THE BBQ WORLD CUP.
The most engaged BBQ fans, buyers, and industry professionals at the world's largest barbecue expo.
Hand-selected brands only. No filler, no noise. Every exhibitor at the BBQ World Cup belongs here.
Outdoor grounds, live stages, and a full indoor expo hall. The largest dedicated BBQ expo floor ever built.
MORE THAN A TRADE SHOW
Direct access to 40,000+ passionate BBQ buyers across four days. Demo, sample, and convert under one roof at the BBQ World Cup and Expo in Las Vegas.
Connect with BBQ retailers, distributors, and buyers in one place. Meet decision makers and open distribution opportunities that move your brand forward.
Industry sessions help BBQ business owners grow audience, sales, and brand equity. Learn practical strategies to scale in the most passionate food category in the world.
WHY EXHIBIT AT THE BBQ WORLD CUP
40,000 Obsessed Buyers
BBQ World Cup attendees are obsessive buyers. The people who spend money on barbecue products, rubs, sauces, tools, and gear every single week. This is not a general food audience. This is the highest-intent BBQ consumer base ever assembled in one place, across four days in Las Vegas.
Where Deals Get Done
The BBQ World Cup Expo is not just a consumer event. It is a dedicated B2B trade floor running alongside it. Connect face to face with retailers, distributors, and buyers in one place. Meet the people making purchasing decisions, expand your distribution, and build the relationships that move your brand forward. This is where deals get done.
Four Days. Your Brand. Center Stage.
The BBQ World Cup and Expo is not a trade show with a stage. It is a full-scale festival. Live music headliners every night, pitmaster master classes, a kids BBQ competition, the Butcher Wars, VIP experiences, a creator battle featuring the biggest names in food content, and restaurants and food trucks from the best operators on the planet. Your brand isn't just exhibiting. It is embedded in the most high-energy BBQ event ever held.
Ready to exhibit at the world's largest BBQ expo?
Limited to 100 curated exhibitors · April 8–11, 2027 · Las Vegas